As reported by Xinhua Agency one of the leading running apps in China, Joyrun, announced that it had raised RMB100m in its C financing round. 

Xinhua Agency has also reported that this running app will spend this new funding on the exploitation of various online and offline businesses, such as training courses for runners, as well as running-related events, tourism and insurance. 

At the same time, this funding will also allow Joyrun to leverage its leading ability in collecting and analyzing mass data to build a runner database. As Joyrun’s representative told Xinhua Agency, the database is expected to assist their running-related mass data analytics and customize services for their users. 

As an app with a massive group of users in China, Joyrun has been an attractive destination for brands to launch their sports marketing campaigns. After this financing round, Joyrun will forge their ability to serve these brands and their sports marketing strategies. 

Joyrun, founded in 2014, is a running tracker application which measures and records the distance, pace and steps of a walk or run. This app can also be used as a social media platform or online running community for users, where users can share their running records and photos with others. 

According to official figures of the app, Joyrun has signed up 53 million users by November, 2017 with a DAU of 1.6 million people. Prior to this financing round, Joyrun  raised US$3m and US$18m in its A and B financing rounds respectively. 

Source: Xinhuanet 

Proofread by Raymond Fitzpatrick