Chinese sportswear brand, Li-Ning has disclosed some of their business performance figures for the first half of 2018. The income revenue was CNY4.713bn (17.9% year-on-year growth) and the net profit was CNY269m, which was a 42% year-on-year growth. 

Li-Ning attributes reasons for their growth in revenue to steady and fast increases in their online e-commerce revenues and improved sales performances of their physical stores. Distributors of Li-Ning products also achieved better and better sales results, contributing to the overall success of sales. 

Li-Ning thinks that consumers have better acknowledgement and acceptance of their brand now. In the mean time, their physical stores are being managed and operated better. 

Being one of the top Chinese sportswear brands, Li-Ning suffered some difficulties a few years ago, but it seems they have successfully overcome them and are now operating  better. 

Reference: ChinaSSPP.com 

Proofread by Raymond Fitzpatrick