Toutiao has reached a two-year strategic cooperation with the UFC (Ultimate Fighting Championship), becoming an official video partner and social media platform of the UFC. 

UFC has created an account on Toutiao posting match trailers, live event highlights, historical videos and UFC-related news, sharing UFC’s feature content for viewers through Toutiao and Xigua.

Besides the official UFC account, Toutiao will also invite more than 10 Chinese UFC fighters and top international UFC fighters to create accounts on Toutiao, and make Toutiao as the primary social media platform to share exclusive event videos, the daily lives of fighters and their stories to provide better content for fans. 

Reference: CNR

Proofread by Raymond Fitzpatrick