Lenovo, one of the world’s largest technology solutions providers, have signed a multi-year sponsorship deal with FC Internazionale Milano, a prestigious football club in Serie A that has accumulated many honors and glorious moments in its 110-year history.
The deal makes Lenovo the Global Technology Partner of the football club, and its name will be seen by a collective attendance of over one million in Inter’s home stadium, San Siro, which is one of the largest and most iconic football stadiums in European football. The brand will also be shown on Inter’s training uniform during the season.
What FC Internazionale Milano receive from the deal is smarter technology provided by Lenovo, including Lenovo servers, storage, software-defined solutions, as well as PCs, laptops and tablets. Inter will manage the large amount of data generated by the Club’s interaction with fans and football enthusiasts with Lenovo’s solutions, and digitize and store historical archives and current documents for easier data access by fans whenever and wherever they desire.
Lenovo’s first appointment as club sponsors of the Nerazzurri will be the pre-seasonal training camp, followed by a summer tour in Singapore and China.
Reference: Lenovo StoryHub