Recently, the auto business department of Alibaba reached a long-term strategic cooperation agreement with Tour of Takla Makan. It is the first time for the department to set in the field of sports events. On June 15th, the organizer of Tour of Takla Makan had enter into Tmall, a sales platform of Alibaba Group.

Tour of Takla Makan is the largest motor vehicle cross-country races which involved not only autos and trucks, but also motorcycles. During the cooperation between Alibaba auto and the cross-country’s organizer, both sides will gain what they need from each other.

On account of that Tour of Takla Makan is the first business partner of Alibaba auto in sports field, the cooperation will be started from refitted autos and sportswear of athletes. With the long-term manufacturing of refitted cars and the marketing of related products, the culture of the race, sports, tourism, and autos will be gradually carried forward. During the interview, Alibaba auto showed its enthusiasm to the cooperation. It seems that the company can never wait to fuel its adventure in Takla Makan Desert!

Source: Industry.sports.cn