Chinese company Wisdom Holdings Group announced that the strategic cooperation memorandum with Xtep had been signed. The cooperation between those two sides will go deeper in the operation of sport events, the promotion of brands, and the marketing of new sports kits.

At the meantime, another comprehensive cooperation will be conducted in the operation of a series of marathon races in China’s cities including Guangzhou, Hangzhou, Shenyang, etc. Those marathon was once only under the charge of Wisdom, and now Wisdom decided to manage it with Xtep together. Besides, they decided to design more related carnival activities for those sport events.

Moreover, Wisdom and Xtep decided to launch a mutual sport events operating company. The new launched company will help them to establish a scientific match running system. Wisdom also shows its ambition in other sports events, and is planning for its expanding in football.

Wisdom believed that the cooperation with Xtep is a huge progress in the company’s sports kit market broadening. The cooperation will certainly contribute to the prosperity of China’s sports industry.

Source: Stock.10jqka