ANTA Sports, a professional sportswear company headquartered in China, has selected the retail management system by Eurostop, one of the leading supplier to the fashion, footwear and lifestyle sectors, for its retail business.

Eurostop’s retail management system is expected to support ANTA Sports’ rapid growth as it expands across China. The software solution will be integrated with Systems, Applications, Products in Data Processing (SAP), a business software package designed to integrate all areas of business.

ANTA Sports has selected Eurostop’s retail management system for its proven credentials of providing solutions for retailers and its experience of implementation of systems for other large scale operations in China, Eurostop said in a statement.

Hew Poh Yin, the managing director at Eurostop, China said, “For the last seven years we have been building our business in China and other countries in Asia. From our offices in Xiamen, Shanghai and Singapore we have been able to offer retailers in the region a strong, local support network, backed up by the latest technology.”

“With the China economy offering huge opportunities for retailers looking to expand, we can offer many years of experience in the retail sector as well as helping customers to overcome cultural and legislative issues in a new market,” he added.

ANTA Sports is involved in the innovation, design, research, development, manufacturing, marketing and retail of sports equipment. ANTA’s brand suite consists of ANTA Sports, ANTA Kids and FILA. The company launches more than 3,000 apparel and 1,500 accessory products every year.

With operations in London, Singapore and Shanghai, Eurostop provides complete solutions for retail management for the fashion and general merchandise sectors encompassing both hardware and software. Eurosoft’s products include e-rmis, e-retail, e-pos, e-commerce, e-cubes, etc.