Today Letv Sports has formally opened Le Sports US, the upcoming headquarter of the sports media company, marked by their CEO Lei Zhenjian's efforts to put the Letv-branded board in place in the Silicon Valley.

Lei has started his US tour since last week covering New York, Cincinnati, San Francisco and Los Angeles where he aimed at recruiting a research and development team to promote Letv Sports in the US.

The Le Sports US will be needing a strong team with at least 100 members between next six months and a year, Lei revealed. And a R&D director of Le Sports US would be taking office in the coming days, according to Lei.

The Silicon Valley, renowned for top technology, is also rich in elite employees who will empower the brand’s theory of “Internet+Tech+Sports”.

As an effort to exploit the sports markets in the US or even North America, Letv Sports schedules to launch the first editions of Letv Super Bike there in August or September.