Online gaming operator Mansion Group, operator of Casino.com brands has sealed a partnership with Barclays Premier League side Crystal Palace, becoming the club’s official main sponsor for the upcoming football season.
Taiji Zen, a joint venture between Ma Yun, the owner of Alibaba, and Jet Li, a famous Hollywood star,officially signed an agreement with ChinaFit on the 4th ChinaFit Convention and Trade Show, with ChinaFit exclusively representing a set of courses named as Taiji Fit and Taiji Fit coach training.
LeTV Sports has announced that it has signed a deal with All England Lawn Tennis Club (AELTC) to pick up the exclusive digital broadcast rights, distribution and redistribution rights of Wimbledon Championships in China. The deal covers next 3 years, from 2016 to 2018.
Chinese internet operators Sina and Tencent and digital media company LeTV Sports have secured digital broadcast rights to the English Premier League for the 2015-16 season. Financial terms of the deal were not disclosed but an insider said each of the three Chinese companies offered a price over 110 million yuan ($18 million).
Shanghai Oriental Pearl Group, a listed media company, has lately announced the plan to invest approximately €18M in Infront Sports& Media, a leading sports marketing company acquired by Wanda Group, as part of efforts in promoting sports media.
Wang Jianlin recently claimed that Wanda Group was going to purchase more sports companies and bring more good news to the Chinese sports industry in 2015. This plan was stressed again in his speech at the half-year working report meeting of Wanda Group.
Chinese media mogul Li Ruigang, Tencent Holdings Limited, and TVB president Charles Chan Kwok Keung have agreed to inject HK$3.96 billion (US$510 million) in Hong Kong-listed sports shoe manufacturer Meike International Holdings Limited.
Hualu Baina Film& TV Inc. (HBN) has officially inked the deal today with Euroleague Basketball and 11 Group on launching a joint venture to market Europe's premier professional basketball league in China with the signing ceremony held at Wukesong Stadium, Beijing.
Letv Sports has formally opened Le Sports US, the upcoming headquarter of the sports media company, marked by their CEO Lei Zhenjian's efforts to put the Letv-branded board in place in the Silicon Valley.