Sina Sports announced recently to have reached an exclusive media partnership deal for the China region with internationally-renowned football manager Carlo Ancelotti. 

The collaboration will see Mr. Ancelotti beginning from September to share his insights to Sina Sports' coverage of the new European football season. Sina Sports will also craft a weekly column space for the Italian coach to share his knowledge and experience on European football with a special emphasis on the development of Premier League and La Liga. Besides,fans will be able to have direct communications and interactions with Carlo Ancelotti through Sina Sports channels. 

A promotional video featuring Carlo Ancelotti’s addressing to the Chinese fans has been released by Sina Sports. 

In recent weeks, the Beijing-based company has secured the rights to English Premier League along with LeTV Sports and Tencent while it also confirmed a partnership deal with NBA star Kobe Bryant providing analysis of NBA Final Game 3 in June. 

Sina, the parent company of Sina Sports, is one of the top four online media communities serving China and Chinese communities with over 100 million registered users till now.

Source: Sina & Carloancelotti