On July 28th, the ceremony for eighth anniversary of China Times’ Revision was held in Beijing. Li Ning, the founder of the LI-NING brand and the Group’s Executive Chairman attended the ceremony and received the Best Crossover Marketing Award on behalf of the company. The award recognized LI-NING’s breakthroughs in creative marketing and crossover cooperation including its Internet Plus Sports Life Experiencing Campaign.
“The policy of Internet Plus gave us opportunities to integrate spots, aestheticism, production abilities and potential consumer needs together with information technology to produce more popular and personalized products,” Mr Li said while accepting the award.
This April, LI-NING made a success in crossover marketing by integrating Marvel superheroes into products. Lately, the company launched two types of smart running shoes in cooperation with Huami, which can collect users’ data via mobile apps and online platforms for research and development team.