‍‍Pan Sports and Spanish sportswear brand Kelme are to sponsor the Shandong Pupils Football League which will take place on August 7th. The teams that participate in it are selected from different cities of Shandong and will compete in Kelme football kit on the pitch.

This is a new marketing move of Pan Sports. “There are many factors involved in campus sports, including government, society and families but this also means opportunities for corporate sponsors,” Zhang Jiaye, General Manager of Pan Sports said.

 “In the future Pan Sports will assist schools in commercial development and media communication of pupils football events of all levels, join TNGS in systematical campus football training and develop new media of campus football communities.”‍‍

‍‍Source: Xinhuanet‍‍