China Southern Airlines has lately stuck a partnership deal with Eredivisie side ADO Den Haag, also known as Hague FC.
Under the deal, China Southern Airlines will serve as the premier airline for the Dutch top tier football club whenever they travel to China in the future.
The partnership also marks China Southern Airlines’ first ever deal signed with Eredivisie clubs, since it launched the flight between Amsterdam Schiphol Airport and Beijing Capital International Airport in 1996.
With the acquisition by China’s United Vansen Sports, there have been increasing interactions between ADO Den Haag and China. The U19 Hauge FC lately took part in the 2015 Luneng Weifang Cup hosted in Shandong Province, China. And earlier the club sent coaches to boost China’s youth football training in a Beijing-based high school.
JanWillem Wigt, the CEO of ADO Den Haag, is pleased with the partnership and says the deal will benefit the club through the liaison between China and brands who wish to expand in China.