Letv, one of the biggest China sports media, to show up on the Asian Bicycle Exhibition with the Bicycle Channel and Letv Super Bicycle.

During Oct 9th to 12th, the fifth Asian Bicycle Exhibition is to be held in Nanjing International Exhibition Center. Asian Bicycle Exhibition is the first bicycle market exhibition which originated from EUROBIKE. According to the statistics, nearly 400 bicycle brands come to the exhibition.

Since 2015, Letv has purchased the broadcast right of 3 Tours, 4 World Championships and 5 classics of bicycle. Hundreds of fans now are likely watching bicycle events on Letv. Letv offered hi-fi live games and then hired experienced narrators. Now Letv could provide 7/24 signal of bicycle events and programs.

CEO of Letv Sports, Lei zhenjian said, “we know that just a few people in China are bicycle fans, but we are more focusing on the potential of the sport. We want to found a professional and fabulous community for them.”

Letv Super Bicycle was released in August, and named as GENE. It is more likely to be a smart equipment. On the 8th, Letv gave the chance to fans, and they could try the bicycle for free, it is still the very first time.

Source: Xinhua