Qiaodan Sports, a Chinese sports goods provider, became the presenting partner and event partner of 3X3 FISU World University League Final Xiamen 2015.
Under the partnership, Qiaodan sports also provided equipment for the organizers and staffs together with players, referees, cheerleaders and volunteers to support the event.
Despite a newly launched competition, the 3X3 FISU World University League Final Xiamen 2015 has 24 teams, 12 men’s and 12 women’s altogether, from 11 countries and regions and is aired through renowned sports channels including CCTV 5 and EuroSport.
“First of all, 3X3 Basketball is one of the representative sports among young people. The 3X3 FISU World University League Final this time set up a bridge to link the college students all over the world”, commented Ni Zhennian, managing director of Qiaodan Sports.
“With the growth of this sport, more college students would be drawn to this competition in the future”.
The 3X3 FISU World University League Final Xiamen 2015 kicked off in Xiamen, Fujian, China on Thursday.