Chinese LED manufacturer and solutions company AOTO says that they plan to increase their shares in the Chinese sports industry.
AOTO produce LED devices and related services for various venues and uses, including for sports venues. It is based in Shenzhen, and has provided products and services for many overseas sports events and properties. For example, 2012 UEFA Euro, 2013 FIA Formula 1 World Championship, 2014 FIFA World Cup, FIS Alpine Ski World Cup, and the 2015 FIFA Women’s World Cup.
The company plan to use their advantage on the manufactures of devices and their experience obtained in catering for overseas events, to tap into the domestic Chinese market of sport and to get more appearances. FIBA Asia Championship and China University Football League are two of the events they are interested in.
AOTO has recently partnered with FIBA, sponsoring the 2015 FIBA Asia Championships for Men and Women which took place from August to the beginning of October in China’s Changsha and Wuhan respectively.