Alcatel OneTouch, a mobile phone brand within TCL Communication, announced a new multi-year partnership deal with Major League Soccer club the New York City FC (NYCFC), majority owned by City Football Group.

Under the deal, the Chinese brand will serve as the club’s official mobile phone partner. Alcatel OneTouch will focus on pre-game and in-game fan experiences, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement.

The financial terms of the deal haven’t been disclosed. Apart from the deal, the company has struck partnership deals with MLS sides LA Galaxy and Toronto FC.

"We are proud to announce our partnership with ALCATEL ONETOUCH as we reach the close of our inaugural season and are excited to be working together on our journey into the seasons ahead," said Tom Glick, President of New York City FC. "Together with ALCATEL ONETOUCH, we are going to do more for our great fans and continue building the passion for soccer in New York City."

Source: PR Newswire & Sportspro