Bank of Nanjing signed up a naming rights deal to sponsor Nanjing International Marathon 2015 on the afternoon of November 2nd. It’s the first time for Bank of Nanjing, a local business with 20 years’ history, to become a naming rights partner of a great sports event. 

As is reported, Nanjing  International Marathon 2015 would be held on November 29th, with a quota of 16 thousand for Marathon, Half Marathon and Mini Marathon, which attract people around the world to participate in.

As the brand spirit “good partner, great future” says, Bank of Nanjing would partner with Nanjing Marathon teams to combine the charm of competition and the idea of national fitness, which has already become a glamorous city name card to propose a healthy lifestyle, to upgrade the Nanjing’s visibility and influence, and to demonstrate city image, livable and enterprise-friendly environment.

Source: China Finance Net