StarTimes Limited, a Chinese Pay TV, has agreed a five-year sponsorship deal worth Ugx 1.3 billion with Uganda’s Premier league side SC Villa.

The deal was signed by StarTimes marketing director Aldrine Nsubuga and SC Villa president Emmanuel Misagga in the capital Kampala.

“Besides being the most successful in the country, SC Villa has the biggest fan base and arguably the best fans. It’s a great deal and as StarTimes, we are delighted to partner with this great club,” Nsubuga said.

The deal takes effect after the signing and lasts for the next five years. 

Under the dea, StarTimes will promote the club’s matches and its brand, provide replica jerseys to fans for all home games, jointly activate fans branches across the country and motivate the players with prizes for outstanding performance.

Last year StarTimes also signed a deal with another Uganda Premier League side KCCA FC. 

Nsubuga said they will soon be announcing the launch of the StarTimes football Academy with former Nigerian international Nwanko Kanu as it's ambassador.

Source: global post