Dicos, the fast food giant in China, announced the sponsorship of Heilongjiang University Basketball Association(HUBA). From the new season, Dicos will support that event.

Sports marketing is now becoming the main interactive method with consumers for brands. 2015 is the 17th year for CUBA, while China won the title in FIBA Asian Championship, which arouse the interest of students for basketball.

Mr Shao xinmou, the General Manager of local business development said, “the cooperation between Dicos and HUBA is kind of support for university sports. Dicos is trying to establish the image of puberty, fashion and passion by sponsoring HUBA.”

Dicos, as a American style fast food brand, mainly sell crispy fried chicken, which is really popular in China. Dicos now is trying to update their brand and design the place for young people for enjoying food.

HUBA will start from 21st, November and last a month. 53 teams in Heilongjiang Province will compete for the title, 190 matches and 50000 people will be involved.

Source: enorth.com