Before the first regular season basketball game between Washington men’s basketball team and Texas was played in China, the Pac-12 signed on for future plans with its Chinese partners.
On Monday November 17th English Premier League side Tottenham Hotspur FC sealed a partnership deal with Qingdao Chongding FC involving a youth training project and exchange programme.
China’s New Oriental Education & Technology Group has officially teamed up with the Ronaldo Academy, which was co-founded by Brazilian soccer legend Ronaldo and Carlos “Wizard” Martins. The plan is to establish a Ronaldo Academy-New Oriental Football School in China and the signing ceremony was held in Beijing yesterday afternoon November 17.
Infront Sports & Media, the exclusive marketing partner of the Chinese Basketball Association (CBA) has announced that Tissot, the renowned Swiss watch manufacturer, has been named as the new official timepiece of the CBA, according to a press release from PR Newswire.
La Liga, the governing body of the top division of Spanish football, has teamed up with beIN Media Group and Chinese group PPTV. Their aim is to deliver an international experience around this weekend's ‘El Clásico’ clash between Real Madrid and Barcelona to three overseas markets.
Fosun Entertainment HK，a subsidiary of Fosun International Limited, has struck strategic partnership with super soccer agent Jorge Mendes' START S.A to tap China's soccer industry, according to China Securities.
Dicos, the fast food giant in China, announced the sponsorship of Heilongjiang University Basketball Association(HUBA). From the new season, Dicos will support that event.