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Le Sports to build up DISPO ecosystem

By Chen Yaping 17 Dec 2015

Le Sports, a subsidiary of the online video company LeTV, has just held its marketing conference yesterday. As reported in a news story, in preparation of the Rio Olympics, the it is to build up a DISPO ecosystem. 

For Le Sports, DISPO stands for the five factors in its marketing process, namely, demands from sports customers, identification of sports users, selection of sports programmes, products in specific sports and occasions of sports marketing.

Founded in 2014, Le Sports is an integral part of the ecosystem, which serves as a global technology conglomerate, established by Jia Yueting and Liu Hong in 2004. With a commitment with a chance to experience disruptive technology at its best, it owns in fields including TV, mobile phones, electric vehicles, sport, music, movies and TV shows.

As Lei Zhejian, CEO of the company put it, they will work together to promote the development of the ecological chain within the Chinese sports industry.

Source: Xinhua

Proofread by John Devlin

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