China’s State General Sports Administration are set to organize 20 events at various ski resorts for the upcoming FIS World Snow Day. Details are to be revealed on January 17th and the aim is to increase participation in snow sports among Chinese juniors.

FAW-Volkswagen, a leading auto brand in China, will see its Audi become an official partner of the FIS event in China, according to the press release recently launched at Beijing Capital Gymnasium.

Ge Shuwen, executive vice president at the Sales and Business Department of FAW-Volkswagen, said “Audi has the longest history in supporting snow and ice sports among auto brands and the deep historic roots has enabled the century-old auto brand to dedicate itself to the promotion of snow and ice culture across the globe.”

FAW-Volkswagen will take the corporate social responsibility to “positively promote snow and ice sports in China”, Ge added.

FAW-Volkswagen is an official partner of China’s Winter Sports Administration and is involved in sponsorship deals with several Chinese national teams, covering Short Track Skating, Snowboard Halfpipe, Alpine Skiing and Freestyle Skiing Aerials.

Source: China News

Proofread by John Devlin.