International sports marketing company Infront Sports & Media, which has been integrated into Wanda Group’s sports unit, Wanda Sports, has acquired a 51 percent stake in Omnigon, one of the leading digital services firms within the sports and entertainment industries.

The investment, effective immediately, makes Infront the majority shareholder of Omnigon and follows the successful signing of a strategic partnership announced in October 2015.

The acquisition supports the full deployment of Infront Digital Solutions, providing clients with advanced services across the entire digital ecosystem and value chain from one central source – these will include strategy, monetisation, technology and content creation.

Complementing Infront’s existing digital service capabilities, Omnigon will retain its current brand identity and continue to operate as a stand-alone entity.

Philippe Blatter, President & CEO of Infront, said: “Our target is to be both a perceptive leader and a global premium service provider for digital solutions.

“During the initial strategic partnership with Omnigon, it became apparent that the company ideally complements the existing Wanda Sports businesses with its digital know-how and solutions.

“It is now my pleasure to warmly welcome all Omnigon employees to the Infront Group. Supporting clients to leverage and monetise sports consumption across the digital landscape and remain at the forefront of development, we will offer powerful one-stop-shop solutions as well as custom-made products.”

Source: omnigon

Proofread by John Devlin