Wisdom Sports, formerly known as Wisdom Holdings Group, have signed a sponsorship deal to title Hengxiang Cycling Team (HEN), the most popular Chinese continental cycling team managed by Wang Qikai.

This deal will see the team change its name to Wisdom-Hengxiang Cycling Team. The sports company, as the HEN's title sponsor, will focus on the team's commercial businesses involving advertisements and event management. No further details have been disclosed as of now.　

Wisdom Sports Group, a Hong Kong listed sports marketing company, is known for its popular events such as marathons, cycling and basketball. It plans to organize and manage a total of 5,240 sporting contests in co-operation with local sports bureaux and marketing partners across China in 2016. 

The company expects to attract 12.6 million participants with the aim of promoting sport as the fifth basic life necessity after food, clothing, housing and transport.

Source: Wisdom

Proofread by John Devlin