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New York City FC step up efforts in China

By He Lanying 29 Feb 2016

New York City FC has expanded its global football print by launching a new Chinese website and opening an account on the social media platform, Weibo, making it the first and only MLS franchise to do so.

In an attempt to build interest and reward fans abroad, the Chinese platform will add to the club’s US and Spanish websites.

“The Chinese community is important to New York City FC as we continue to gain supporters from New York City’s local Chinese groups and increase our global fan base from locations abroad. We are proud that our new platforms will allow us to interact with our Chinese speaking supporters”, said Tom Glick, NYCFC President.

The new website and social media platform are trying to replicate the great experience that Chinese visitors have in New York. Fans in the far eastern country will now be able to access the club’s live updates, highlights and exclusive digital content, all in their native language.

Source: sporttechie

Proofread by John Devlin.

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