IRENA Group, a company that is focusing on creating China's leading sports industry platform, has announced that it will organize the inaugural “Sports Fans Festival” on the 3rd March.
As reported by news media, IRENA has established partnerships with ten Chinese Super League (CSL) clubs to welcome the opening of the new season this weekend.
It is said that at the upcoming Festival, sports fans will have access to CSL tickets, franchising products and VIP service offerings. A package will also be available to mark the NBA legend Kobe Bryant’s farewell match.
IRENA maintains long-term partnerships with China’s Olympic team, the Chinese national football team and CSL teams.
The company has designated its official WeChat account as the home of this festival, where supporters can participate in various online activities. It will become an amalgam of sporting intellectual properties, media resources and marketing campaigns.
Proofread by John Devlin.