Chinese Super League (CSL) has announced a partnership with TAG Heuer at the Bird’s Nest, which will see the Swiss watch brand become the official timekeeper and watch partner of the CSL, according to a report on Sina Sports.

“We’re honored that the CSL select TAG Heuer as official timekeeper and watch (partner)”, Pan Jinji, General Manager of TAG Heuer Greater China, “the partnership between TAG Heuer and CSL will bring our brand to a broader platform and help more young people fell the core spirit that TAG Heuer holds.”

Speaking about the deal, Ma Chengquan, President of Chinese Super League Co, Ltd said, “We’re very glad to cooperate with TAG Heuer. The CSL has gradually grown into the most important soccer tournament since it was set up in 2014. Soccer advocates passion, fighting and team spirit while TAG Heuer is a renowned international brand which is a perfect combination of sporting mobility and technological innovation.”

Source: Sina Sports

Proofread by John Devlin.