At a news conference held Wednesday, Xinjiang Tianshan Leopard FC, the China League One side, announced its title sponsorship deal with Xinjiang Lottery (Chinese:新疆体彩) as well as a strategic partnership with Oceans Sports.

Under their partnership, Oceans Sports will provide the club with a full suite of services including ticketing sales, fan engagement and membership systems.

Oceans Sports is a Chinese sports marketing agency that was listed on the New Three Board in 2014. It has been a strategic partner of Chinese football clubs like Chongqing Lifan, Changchun Yatai, Shanghai Shenxin and Dalian Yifang.  

The two sides are hoping that the partnership will open up business opportunities in the Xijiang football market and increase the club’s fan base in that area.

Xinjiang Tianshan Leopard is a professional Chinese football club that is based in Ürümqi, Xinjiang. Their home stadium is the Xinjiang Sports Center which has a seating capacity of 50,000. Their current majority shareholder is the Shenzhen China-Kyle Special Steel Corp., Ltd.

Proofread by John Devlin.