Serie A giants AC Milan FC are today launching an official Chinese language website to engage with fans in China after striking a partnership with Hupu Sports, one of the leading sports-related web portals in China.

The new Chinese language website (http://cn.acmilan.com/) is the third platform that Milan have set up to expand into the Chinese market. They have already opened Sina Weibo and Wechat accounts. After 9 months, the Rossoneri now haveover 500,000 followers on Weibo and Wechat.

 “AC Milan have 370 million followers across the globe, and one third of them are based in China,” said Barbara Berlusconi, CEO of the AC Milan Club.

“Through AC Milan’s official Chinese language website, we will stay close to the mass of supporters in China as much as possible and provide news, videos and exclusive content to those who have showed endless emotion and passion for AC Milan.”

Source: Hupu Soccer

Proofread by John Devlin.