Master Kong, a Tianjin-based food and beverage company, yesterday (15thMarch) renewed their partnership deal with the Chinese University Basketball Association (CUBA).

Despite the fact that the terms of the deal were not disclosed, Master Kong will remain as the presenting partner of CUBA after entering into a new deal with the Federation of University Sports of China. Under the agreement, the two sides also officially launched an online community for fans at the press conference.

Jia Xiande, President at Master Kong China, said “Master Kong has been jointly building a dreamland for university basketball over the three years since wereached a partnership agreement with CUBA in 2014.”

“Through our joint efforts, it is hoped to carry the partnership forward and help develop campus basketball in China.”

Mr. Jia also announced that Master Kong has signed partnerships with four Chinese university basketball teams, namely Huaqiao University, Civil Aviation of China, Peking University and Taiyuan University of Technology.  

Source: Sohu

Proofread by John Devlin.