Le Sports today (16thMarch) announced former CCTV sports presenter Liu Yuxi has joined the company’s newly-established sports brokerage arm as a partner.

The newly-unveiled agency is a subsidiary wholly-owned by Le Sports. The new company will represent athletes and cover PR and marketing strategies around sports and entertainment, according to a report on Le Sports’ site.

As Liu revealed, the agency will focus on the commercial development of various personalities including athletes, sports presenters and even entertainers who hold sports value.

“(We) strongly welcome Liu Yuxi joining (us), and hope her appointment will bring in new blood to Le Sports,” said Lei Zhenjian, CEO at Le Sports.

“She and Le Sports will work together to break new ground in China’s sports brokerage business and exploit its values as much as possible,” Lei continued.

Source: Le Sports

Proofread by John Devlin.