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NFL confirms interest in Chinese market

By He Lanying 29 Mar 2016

As the National Football League continues to expand its brand into emerging markets across the world, Commissioner Roger Goodell said recently that it is likely the American mainstream sports league will bring its first-ever regular season game to China over the next several years.

Goodell said in an interview that the expanding Chinese marketplace is too large to ignore. 

"You can't ignore that as a sport, or a business, or as a nation. We know we have lots of fans over there, and more importantly, potential fans over there," he said.

While multiple team owners said they expect the Los Angeles Rams to be awarded a home game in China in 2018, Goodell refused to confirm the reports, only acknowledging that numerous teams have expressed interest in taking part in a game in Asia.

"I think teams are interested in participating in how we expand our game on a global basis, but in particular in China," Goodell added. "We will have to go through that process over the next several months."


Proofread by John Devlin.

Tags: China NFL
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