LeSports by Eurasia Motorsport, which will compete in the 2016 European Le Mans Series (ELMS) and at the 84th 24 Hours of Le Mans, was officially launched at a Guangdong International Circuit (GIC) on Wednesday March 30.
The team is the product of a newly established and wide-ranging partnership between Eurasia Motorsport and LeSports, which has a comprehensive content platform and media rights for more than 200 sporting events worldwide.
In a move that is indicative of Asia’s growing interest in endurance sportscar racing, LeSports will livestream each and every round of the 2016 European Le Mans Series, as well as the 2016 edition of the 24 Hours of Le Mans, through a new and innovative partnership with Eurasia Motorsport.
The announcement was made at an official launch on Wednesday March 30. In attendance were Cyrille Taesch-Wahlen of the Automobile Club de l’Ouest and more than 80 media representatives at the GIC.
“LeSports is an invaluable media platform for global sports brands and will boost all aspects of Eurasia Motorsport’s presence in China,” said Mark Goddard, Eurasia Motorsport Team Principal. “It is known for providing an enhanced viewing experience to Chinese fans and one of the core aims of its extensive live coverage of the European Le Mans Series and the 24 Hours of Le Mans is to inspire and encourage a generation of top-flight homegrown drivers from China to race in and enjoy this amazing sport.”
Proofread by John Devlin.