Sina Sports, a subsidiary of Chinese Internet giant Sina.com, has announced a landmark agreement with Australia’s Gold Coast Airport Marathon.

“Under the agreement, Sina Sports will promote the Gold Coast Airport Marathon including travel packages and a dedicated Chinese broadcast of the event through its media channels and running clubs.” said Kate Jones, Queensland’s Minister for Tourism and Major Events.

Sina Sports is a leading Chinese sports marketing and media conglomerate owning multiple digital and social media platforms.

“Part of Sina Sports ‘Global Marathon Strategic Plan’ is to partner with several marathons around the world and promote them in China though Sina’s multiple media platforms and offline activities organised by Sina running clubs.” said Arthur Wei, Senior Vice President of Sina.

The Gold Coast Airport Marathon is organised by Events Management Queensland, a major event management company wholly owned by the Queensland Government as part of Tourism and Events Queensland. This year’s 38th annual Gold Coast Airport Marathon will be held on July 2nd and 3rd.

Source: runnerstribe.com

Proofread by Sean O Diobhilin.