This last part of the report describes the commercial side of soccer in Chinese market. To be specific, about its commercial value, market appeal, and sponsorship values.
To make a summary, the value of soccer as a marketing means for brands is very high. Firstly, soccer is one of the most welcomed sports in the world, with large numbers of audience. Secondly, it was also popular in China. Thirdly, the image and virtues related to it were good. We also look at some marketing cases related to soccer. For example, Evergrande Spring, Huawei, etc. As a conclusion, we will present our opinion about the situations and potentials of the 2013 commercial Chinese soccer market.