Today(7th June) at a conference held in Beijing the Baofeng CEO Larry Feng announced the establishment of Baofeng Sports, a subsidiary of the Baofeng group. Baofeng Sports, MP&Silva and Everbright Securities will co-operate on media rights, content, internet services and the VR industry.
Meanwhile Baofeng Sports published a host of sports services including APP, a website and a sports channel at the conference.
In addition, Baofeng has officially been awarded the 2016/17 season broadcasting rights to China’s top football league, the Chinese Super League (CSL) at RMB 100m annually.
It is worth mentioning that LeSports has already acquired the exclusive global broadcasting rights to the CSL at RMB 2.7b from Ti’ao Power last February. Being the exclusive new media platform, LeSports has the broadcasting rights of all 240 matches while Baofeng Sports and Whaley TV merely own the broadcasting rights of one single match in every round. So these two focus on PC& mobile devices and OTT respectively.
Apart from the rights deal, Baofeng became the presenting partner of the CBA, the principal of NBL and the VR partner of the Chinese women's national basketball team.
Source: Netease
Proofread by Sean O Diobhilin