China-based property and development company Hualing Group has agreed a sponsorship deal with the third-tier English football club Sheffield United.
The club, nicknamed the Blades, has welcomed representatives of the Hualing Group to the club’s Bramall Lane stadium. Under this one-year, six figure deal, Hualing will display its name and brand across the South Stand.
Mr Kevin McCabe, co-owner of the Blades said: "We are delighted to have such an important and flourishing business from China on board with the Blades. Hopefully there will be further ties between The Hualing Group and the Blades to come."
Michael Rex from The Hualing Group said: "We are delighted to further extend our relationship with Sheffield United as The Hualing Group looks to build awareness of its expansion into overseas markets, particularly here in the United Kingdom where we are already involved in a number of significant projects."
Proofread by Sean O Diobhilin