Chinese sports agency Shankai Sports has acquired the new media rights to Euro 2020 within the Chinese mainland, according to a recent report.

Shankai was also UEFA’s exclusive hospitality sales agent for Euro 2016 in China. It has emerged that it has also been granted sponsorship sales rights to international soccer competitions from 2015 to 2022 (two cycles) and digital media sales rights from 2019 to 2022 (one cycle).

During Euro 2016, Shankai was responsible for various services: operating the Euro 2016 Chinese website and UEFA Sina Weibo, working with the event’s major sponsor Hisense and providing services for tickets holders within Greater China.

Shankai is an international Chinese company that develops and delivers China strategies for international sports organisations. The new deal will take effect from September 1st, 2018. Financial terms have not been disclosed as of now.

Source: yidianzixun

Proofread by Sean O Diobhilin