New York-based Stadium Goods, a retailer in the multibillion-dollar collectible sneakers industry, has struck an exclusive partnership with Alibaba’s cross-border e-commerce platform, Tmall Global.

Under this partnership, Stadium Goods will sell its product directly to overseas consumers, taking advantage of the bustling Chinese marketplace. The sneaker store will also bring the brand's hard-to-find and authenticated sneakers to the affluent sneaker aficionados in China.

"As a leader in the sneaker marketplace, we're excited to be partnering with China's top destination for selling and buying. We believe that together, Tmall Global and Stadium Goods will offer sneaker enthusiasts throughout China the optimum level of customer experience and authenticity available to the Chinese consumer," says John McPheters, Stadium Goods Co-Founder and CEO.

In order to tap into the China market, Stadium Goods has to find a way to conduct transactions on its own, as well as find operational and logistics support that it does not currently have.

Source: wearewvproud

Proofread by Sean O Diobhilin