City have announced a ground-breaking new partnership with DJI Holdings, one of the leading providers of regulated lottery products in China.

The partnership, which enables DJI to leverage a range of Club-related rights in China, will offer DJI’s lottery players a quality of content previously unseen, with access to exclusive information about Manchester City FC.

By supplying tailored content and bringing lottery players one step closer to life at the Club, DJI’s rapidly expanding customer base will be able to make informed decisions when playing the Sports Lottery in China.

In addition, lottery players will, for the first time, be able to take advantage of ‘money can’t buy’ offers, including flights to see Manchester City play and access to private Club events.

The partnership will give the Club access to a huge customer base in China, and an opportunity further to grow its strong following and commercial footprint across the region.

Tom Glick, Chief Business Officer for Manchester City, said:

“We are extremely excited about our partnership with DJI. China is a huge and growing consumer market. DJI is a pioneer in providing exclusive and unique content and games for its players in China.

“As we expand our commercial partners across the globe, we want to work with partners, like DJI, who are established and well-connected in their market, but also looking for innovative ways to activate our partnership. We believe this will be an excellent fit for both of our brands.”

Darren Mercer, Chief Executive of DJI Holdings plc, said:

“This is an exciting partnership of two industry leaders. DJI is committed to introducing new and exclusive content to its large customer base in China and working with Manchester City is a major step forward in delivering that promise.”

Original title by mcfc.co.uk: City join up with Chinese lottery provider DJI holdings