On 19th December at the opening of the Brand Pavilion at their Headquarters, 361° announced that it had signed contracts with two promising young swimmers: Liu Xiang and Zhang yufei. It marks a more in-depth cooperation between 361° and the Chinese national swimming team, which will convey the passion of sport to consumers and encourage them to involve themselves in sport.
Since the establishment of this partnership in 2013, 361° has always supported the Chinese National Swimming Team and provided exclusive sports equipment. Ding Wuhao, the president of 361°, said that the commitment and passion of the national swimming team conforms to its brand spirit - one degree more.
By sponsoring top competitions and excellent players, 361°has always been helping to make Olympic dreams come true and appeared at the 2016 RIO Olympics, becoming the first sports goods brand to sponsor the Olympics. In the future, 361° will focus on four key categories: running, training, basketball and football, providing consumers with high-quality sports equipment to drive the sports industry forward.
Proofread by Sean O Diobhilin