On 12th October, NBA China and Tencent Sports announced the launch of the first-ever NBA League Pass in China. This premier live game subscription package, featuring all live NBA games, marks the first time fans in China will have access to the full slate of 1300 live NBA games through personal computers and mobile devices.
For the 2015-16 season, Tencent Sports won the exclusive new media rights to NBA China for five years, the biggest digital media cooperation in the history of NBA. Last season, 600 NBA games were broadcast live through Tencent.
From season 2016-17, the NBA League Pass will be available on Tencent Sports and offer the ultimate viewing experience by providing fans with over 1300 regular-season NBA games, NBA Highlights, original content and much more.
Fans wishing to buy an NBA League Pass have three options to choose from: one month, three months or twelve months. These include access to all preseason and regular-season NBA games at a price of 90RMB/month. A single game purchase for fans to watch an NBA game on-demand will cost 30RMB/month.
“We are delighted to deepen our partnership with Tencent by launching the NBA League Pass on digital and mobile platforms for the first time in China,” says NBA China CEO, David Shoemaker. “This new offering is the perfect complement to the existing NBA content on Tencent platforms and is a great way to enhance the fan experience throughout China.”
Proofread by Sean O Diobhilin