On December 5th 2016, Hisense began its sponsorship of the 2016-2017 China Badminton Super League(CBSL). The Super League will run from 6th December 2016 until 12th February 2017.
Badminton, an activity popular among the masses, is known by Chinese as the country’s No 1 urban sport. This not only closely matches Hisense TV’s slogan, “The center of sitting room culture,” but also its brand notion of warmth and trust.
Hisense put a lot of effort into sports marketing in 2016. Sports fans are among the most discerning when it comes to what they will watch on TV, which is one of the important reasons why Hisense insist on sports marketing. In January, Hisense became one of the world’s top sponsors of Euro 2016. It gained much attention after its advertisements were displayed to an audience of over 7 billion from 230 countries worldwide. The television relay of Euro 2016 covered more than 230 countries and areas and the direct transmission of this tournament on CCTV covered an audience of 0.424 billion, which was a milestone event during the internationalization of Hisense.
In August, it became the official partner of China’s national gymnastics team, leading the trend of Olympic Games marketing. The China Badminton Super League and the Australia Open 2017, which will begin in January, will make Hisense a popular brand across the world.
Proofread by Sean O Diobhilin