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Adidas neo officially launched an exclusive platform for young people-- Channel neo, and signed up the Taiwanese actress and singer Amber Kuo.

Recently Adidas neo designated young audiences as “Live Restless” and also officially launched an exclusive platform for young people – Channel neo, as a bridge to communicate with “restless” young men.

On Dec.22, Adidas neo held a press conference, with the theme of “Live Restless,” at the original Adidas Shanghai flagship store at Huaihai Road, Shanghai. This event was broadcast live through the platform of Channel neo. Adidas officially announced at the conference that they had signed up the Taiwanese actress and singer Amber Kuo.

Channel neo will push youthful content about young people and will also invite audiences to share their restless vigour. According to the report, programmes are to be broadcast every Thursday.

Source： Beijing Morning Post

Proofread by Sean O Diobhilin