At the beginning of 2017, Eastmoney.com issued the top 500 market value list of China’s public companies, which shows that Anta ranks 174 with a market value of RMB51.8 billion. It is the only sports goods brand on the list.

In 2015, Anta’s annual revenue was RMB11.12 billion, and it is reported to be the first Chinese sports goods company whose revenue has reached RMB10 billion. The Anta Group includes multiple brands, such as Anta, Anta Kids, Fila, Fila Kids, NBA series , Descente, and so on.

At the 2016 Olympics, as one of the official partners of the Chinese Olympic Committee, Anta provided the outfits for the Chinese Sports Delegation to wear while receiving Olympic medals. Meanwhile, during the Rio Olympic Games, Anta executed real-time interactive marketing based on the hot topics and figures of the Olympic Games. This attracted lots of customers participation and interaction. It is said that the market value of Anta increased by RMB10 billion during the Games, and the Olympic marketing improved its brand reputation by 17%.

During the 11.11 Tmall Shopping Festival in 2016, the Anta online store used multiple marketing means like content, web celebrity, live stream and reverse marketing, and the sales during one single day increased by 100% on that of last year. 

Source: mn.sina.com

Proofread by Sean O Diobhilin