LAUSANNE, Switzerland –SportAccord Convention is delighted to announce its Principal Media Partners, SportBusiness Group, Sportcal and Yutang Sports to help promote and delivernews stories at this year’s Convention taking place from 2 - 7 April 2017. Now in its 15th edition, theannual 6-day eventis attended by key decision-makers across sport and industrywho will gather in the stunning city of Aarhus, Denmark.

The successful introductionof a tiered media partner strategy last year,delivered wide-reaching results for the SportAccord Convention delegation and their organisations. As a result, one of this year’s Principal Media Partners is Yutang Sports who provided in-depth coverage across SE Asia and the Anglo-Chinesesport business community around the globe for SAC2016.As well as reporting news stories, Principal Media Partners Sportcal and SportBusiness Group, also sharedunique insights, knowledge and expertise with delegatesand hostedworkshops. SportBusiness Group focused on Effective Event Hosting Planning, helping organisations to ensure their event is delivered on time and within budget; while Sportcal delivered a workshop focused on How Hosts and Owners can Understand More about the Impact of Sport using narrative and data.

Welcoming this year’s Principal Media Partners on-board, Nis Hatt, Managing Director of SportAccord Convention said, “We are delighted to be working with these media organisations once more. Both SportBusiness Group and Sportcal have been with us since the Convention’s inception and we are grateful for their dedication and support. Yutang Sports came on-board last year and the results of their efforts helped to bringexpansive media coverage and awareness to the region.” Hatt went on to say, “Our media partners are an integral part of the SportAccord Convention and helped to deliver over 1,500 unique news stories around the Convention covering the business of sport.”   

SportAccord Convention ishost to annual general meetings of governing bodies as well as bid cities, and once again, will welcome a delegation from the International Olympic Committee. The SportAccord Convention Official Schedule also includes a Plenary Conference, City Forum, LawAccord and MediaAccord, and this year’s overarching theme is ‘Innovation in Action’. These conference sessions are intended for International Federations and organisations who want to get up to speed with the latest thinking, as well as hear the news and views of sporting leaders from around the globe.

With four days to go before the delegate pass rises to CHF 2,500 on 6 February, and the exhibition proving as popular as ever with 85% of booths now sold, organisations still considering whether to become involved should take action and register as a delegate or secure a booth at www.sportaccordconvention.com. For those who would like to go the extra mile and benefit from this unique opportunity, a couple of Bronze partnership opportunities remain.

For Exhibition or Partner enquiries, please contactthe sales team: sales@sportaccordconvention.com or phone +41 (0)79 126 08 42

For media enquiries, please email Jenny Edmondson, Media Relations Officer:jenny.edmondson@sportaccordconvention.com

SportAccord Convention

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, businesses and other organisations involved in the development of sport.

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.

SportAccord, ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members.

In addition, the SportAccord Convention receives the full support of the International Olympic Committee.

For more information about the SportAccord Convention: www.sportaccordconvention.com