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By SportAccord Convention 09 Feb 2017

LAUSANNE, Switzerland – SportAccord Convention today announced the Sports Bureau of Macao SAR Government will be a Gold Partner again for this year’s 15th edition taking place from 2 – 7 April 2017 in the waterside city of Aarhus Convention Center in Denmark.

Commenting on its Gold Partnership, Mr Pun Weng Kun, President of Sports Bureau of Macao SAR Government said, “We are honored to return again as one of the Gold Partners, as we look forward to enhancing Macau’s profile as an active sport city, making contributions to the positive growth and development in the global sport industry and being a significant part of the success of the SportAccord Convention.”

The Sports Bureau of Macao SAR Government seeks to promote sport at all levels with athletes and citizens alike. It focuses on creating the necessary conditions for the development of sport and plays an active role between sports associations as well as encouraging citizens to lead a healthy lifestyle, promoting the positive message, “Let’s exercise for our health” as a good habit.

Nis Hatt, Managing Director of SportAccord Convention said, “We are pleased to welcome Macau for their tenth anniversary year as a Gold Partner. Their strategy and objectives for enabling people to participate in sport from grassroots to elite levels, as well as hosting international sport events, makes Macau a key contender as an international sports destination.” Hatt went on to say, “With interest high for this year’s Convention, as well as Aarhus being on the radar of many organisations around the world as European Capital of Culture for 2017, we’ve seen a sharp rise in registrations to take advantage of this halo.”

Held in a different city every year, the annual SportAccord Convention is a unique opportunity for key decision-makers from sport and industry to meet, network and strategically shape global, regional and national agendas. An exclusive 6-day event with 1500 delegates expected to attend in just under 6 weeks, organisations who want to take advantage of the world’s premier and most exclusive annual event and get involved in the business of sport, are registering as exhibitors or delegates daily at

The SportAccord Convention is also host to annual general meetings of governing bodies, will welcome a delegation from the International Olympic Committee, and its 3-day conference programme focused on ‘Innovation In Action’ promises to share cutting edge business ideas and fire the imagination of delegates.

To become involved, follow developments and updates on SportAccord Convention on Twitter @saconvention using #SAC2017 or on the #SAC2017 LinkedIn company page or on Facebook at 

For media enquiries, please email Jenny Edmondson, Media Relations Officer:


SportAccord Convention

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. Held in a different city each year, the Convention takes place over six days and is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, and organisations involved in the business of sport.

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.

SportAccord, ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members. In addition, the SportAccord Convention receives the full support of the International Olympic Committee.

For more information SportAccord Convention visit:

Sports Bureau of Macao SAR Government

The objectives of the Sports Bureau of Macao SAR Government of the Macao Administrative Region’s government are to direct, encourage, assist and promote sports. With concerned efforts to create the necessary conditions for the development of sports, and play an active role in the coordination between the sports associations and their personnel.

To provide the athletes and residents an opportunity to take part in sports events, each year the Board cooperates with various sport federations in the organization of various international sports events and sports-for-all activities.

Simultaneously it provides related training and sports medicine services together with sport venues and facilities in order to improve the physical condition of the population and motivate a healthy lifestyle, promoting the positive message “Let’s exercise for our health” as a good habit.

For press enquiries contact Luis Leong,, +853 87965691.

Tags: #SAC2017
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