On March 20th, the Chinese Football Association Super League Co. Ltd (CSL Ltd) and Jiangsu Yangheannounced a joint partnership. Yanghe will be the official supplier to the CSL for the 2017 season, and one of its products “Blue Dream” will become the official Chinese spirit of the CSL. Yanghe is one of the top two Chinese alcohol brands and will join Ping An Insurance, Nike, Ford and JD as sponsors of the CSL. 

Ma Chengquan, the President of CSL Ltd, Deng Min, the Marketing Director of Sujiu Group and Zhao Jun, the GM of China Sports Media were all present at the press conference.

At the end of the conference, Deng Min says: ”Now that Yanghe has become the official CSL Chinese spirit supplier, we hope that the 0.3 billion Chinese football fans will taste the power of “Dream,” and cheer for victory while watching exciting matches.” 

Ma Chengquan highly values this partnership. He states: “It is not just a sponsorship for sports events, but more about a corporation fulfilling its social responsibility of ‘Dream Helper.’ We also look forward to seeing more corporations like Yanghe joining us to promote the development of China football and make contributions, so that the Chinese football dream can come true.”

Source: spirit.tjkx.com

Proofread by Sean O Diobhilin