According to Sohu Sports, Li Ning Company Limited has just announced its 2016 annual results today, March 24. In 2016, Li Ning Ltd. has continued growing and made great financial and operational achievements. Up to December 31, 2016, the overall annual revenue was RMB 8.015 billion, with an increase of 13% from the year before. The gross profit has grown to RMB 3.705 billion from RMB 3.193 billion the previous year, an increase of 16%. The overall gross profit margin has also increased to 46.2% from 45.0% in 2015. 

In order to provide flexible forms of experience for different consumption habits, Li Ning Ltd. has built the Li Ning experience value system, integrating product experience, purchase experience and sports experience. Its sales channels have also kept growing smoothly, with 307 newly added points of sale, in keeping with its annual plan. 

As for brand combination and product diversity, Li Ning announced a cooperation with the professional US dance & sports brand Danskin in October 2016, under which Li Ning will exclusively manage Danskin on the Chinese mainland and in Macao. Mr. Li Ning, the founder and CEO of Li Ning Ltd. says: “Our future development will continue to take the Li Ning experience value system as the core, and start from the customers’ practical needs to enhance product value & influence. ”

Source: Sohu Sports

Proofread by Sean O Diobhilin